Cana One’s team studied the molecular makeup of drinks to create a machine which will recreate almost any beverage.
I am not a scientist. However, I do recall from my school days that the planet is formed of molecules. Like, i assume i’m made from molecules. and therefore the foods I eat are molecules. and therefore the drinks I drink are molecules. and that i guess if you’ll control molecules, you’ll make any drink ever out of those molecules.
Now, a Redwood City, California-based tech company called Cana says they’ve developed a machine which will do exactly that: make “thousands” of various drinks with “the world’s first molecular beverage printer.” And not only that, you’ll preorder one immediately — estimated delivery date: early 2023.
Yesterday, Cana announced the official presale of their forthcoming Cana One — a countertop machine that’s almost like a pod-based drink machine but without the pods. Instead, Cana promises that one Cana One ingredient cartridge can create many different beverages by pulling recipes from its “universal ingredient set.”
“Cana’s team spent three years studying what we drink at the molecular level, commercializing breakthrough research in flavor and analytical chemistry,” the corporate writes. “Cana scientists identified and isolated the precise trace compounds that drive flavor and aroma for thousands of unique commercially available beverages. They created the world’s first universal beverage ingredient set, which recreates thousands of various drinks employing a simplified set of ingredients which will be printed out of a long-lasting ingredient cartridge.”
The results sound too good to be true: The company’s beverage page touts ice coffee , iced tea, sparkling tea, energy water, flavored water, immunity water, sports drinks, soft drinks, hard seltzer, cocktails, and, finally — i assume just to prove they are not screwing around — wine. (I’ll reserve the proper to take care of a healthy level of skepticism about the wine.)
Cana even promises that you simply can customize the amount of ingredients like sugar, caffeine, and alcohol, and therefore the latter two are often child-proofed with a PIN code.
“Cana One is meant to offer each customer convenience, savings, and an experience they didn’t know they were craving — while cleaning up the earth ,” CEO Matt Mahar said within the announcement. “It’s like having a customized beverage aisle in your kitchen — with zero trash or hassle from plastic, aluminum, and glass containers.”
Speaking of savings, Cana One will employ a singular pricing model, too. Right now, customers can reserve one among the machines with an upfront payment of $99 which can then be applied to the ultimate price, which is $499 for the primary 10,000 orders and $799 then . The cartridges are replaced as required freed from charge, but customers can pay per drink, counting on what they ask their Cana One to form . Advertised prices are $0.29 for a soda water , $0.79 for an ice tea , and $2.99 for a craft cocktail.
As cool as Cana One may sound, that sort of pricing model does accompany an inherent risk: Pricing on individual drinks could always go up and if at any point Cana goes belly up, you’re out the sunk cost of the machine. To be fair, similar things might be said about those now-ubiquitous pod machines.
And then subsequent question becomes the drinks themselves. Can this magical machine actually make drinks that taste good?
Cana touts the utilization of “quality ingredients,” adding that their machine “recreates your favorite beverages using the all-natural ingredients you already know and love, from the molecule up.” and therefore the company also promises “exclusive beverages from brands you know” — though currently, the sole partner listed on their website is that the Hella Cocktail Co. (which, no offense, i do not really know). As yet, it remains to be seen if they’ll eventually land anything sort of a Coke or Pepsi partnership.
So is Cana One the longer term of beverages? At now , it’s impossible to mention . Frankly, all the technology within the world doesn’t matter if the beverages don’t taste great. If the beverages do taste great, well, then that’s something. But in a stimulating analogy, Bharat Vasan — president and COO of the assembly Board, the business foundry that’s backing Cana — told TechCrunch that Cana “feels just like the Netflix of beverage experiences.” Point taken, though the maximum amount as people love Netflix, most folks don’t need to observe an honest chunk of what is on there.
And yet, if you are a tech-obsessed, early adopter type, it is easy to ascertain how Cana One might sound intriguing enough to offer it a try. you’ll determine more details and reserve one at Cana.com.